MADE IN ITALY - A  COUNTRY BRANDING  THAT STANDS FOR EMINENCE…
Country of origin (COO) or ‘Made in’ labeled with products influences customers globally. Italy is one of the very few countries which have become a brand globally. ‘Made in Italy’ rightfully stands as an expression that stands for quality, originality, and performance quality, creativity and originality, characteristics that define Italy.Italy is the fifth largest manufacturing country worldwide and only second in Europe. With Industry 4.0 principles Italy is undergoing a radical up-gradation of its manufacturing capabilities. India, on the other hand, is emerging fast as a super economic power with a renewed focus on core industrial sectors and steady GDP growth.   The Indo-Italian Chamber of Commerce and Industry (IICCI) is dedicated to partnering with Italian and Indian companies to help them achieve greater heights and strengthen the bilateral trade relationship.  Let us see at the challenges, opportunities and value addition that the two countries bring to each other.

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India’s Economic Growth

India has emerged as the fastest-growing economy in the world. As per the current growth trajectory, India is expected to be one of the top three economic powers of the world in the next 10-15 years. The tremendous growth in India’s purchasing power parity (PPP) and gross domestic product (GDP) over the past few years is reflective of the robust economic growth of the country. 

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WHAT ITALY OFFERS

India offers a fast-growing market which is appealing to Italy. Likewise, Italy is part of the European market, and could become a hub for Indian investors to operate in the European market. Demographically the biggest Indian community in continental Europe is in Italy. 

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