Aug 30, 20211 min read

Red preserves are Italy’s red gold

Exports of Italian red preserves are constantly growing. In 2020, sales reached 2.3 million tons for a total turnover of over 1.9 billion euros, soaring by +4.83% in volume and +12.16% in value compared to 2019.

Among the most appreciated Italian products, we can find specialties such as cherry tomatoes and PDO products such as the Pomodoro San Marzano dell’Agro sarnese-nocerino (San Marzano Tomato from Agro sarnese-nocerino). Foreign consumers are particularly attentive towards organic products, and Italian companies are taking advantage of this trend. In the last year, e-commerce has pushed the accelerator and is still experiencing a golden season, with further growth potential for the future.

GERMANY IS STILL THE TOP IMPORTER

Last year, Italian red preserves were imported mainly from Germany, the United Kingdom, and France. These countries hold a volume share of 19.8%, 16%, 7.9%, respectively. Then come the United States (6.7%), the Netherlands (4.8%), Japan (4.7%), Australia (4.1%), Libya (3%), and Belgium (2.7%) (source: Ufficio Studi Anicav processing of Istat data).

In January-March 2021, sales in the top ten importing countries of Italian red preserves were everywhere on the rise, except for the United Kingdom (-2.5%) and the Netherlands (-14.6%).

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