Tata Power Club Enerji successfully taps into youth power to promote sustainability

Tata Power’s Club Enerji, a 12-year old sustainability initiative targeting school children, has today emerged as successful model years ahead of it becoming a global movement. The initiative has brought in 533 participating schools across India that have saved 29.8 million units of power since it started in 2007.

At an average per capita consumption of around 1,200 units, the savings in power can be equated to the annual consumption for around 25,000 households in India. Tata Power Club Enerji is also a ‘reverse parenting’ platform to propagate efficient usage of energy and to educate the society on climate change issues.

Ms Shalini Singh, Chief-Corporate Communications & Sustainability, Tata Power, said, “Tata Power Club Enerji is one of the most successful energy conservation programmes that we have initiated. In many ways, this programme has now proven to be at least a decade ahead of what is now a powerful global movement – youth speaking the message of sustainability and climate change to power. As for its impact, we believe the numbers speak for themselves. In the coming months and years, we hope to scale this up to make it an even bigger national movement.” Since inception, Tata Power Club Enerji has recognised 347,986 Energy Champions and 386,633 Energy Ambassadors. Apart from India, Tata Power Club Enerji also has followers in countries in at least three continents including Asia, Europe and North America.