top of page

Italian baby care brand Chicco unveils its first TVC for India market



Baby care brand from Italy, Chicco, part of the Artsana Group, has launched its first India TVC series.

The brand TVC has been created around Chicco’s brand positioning of ‘Wherever there’s a baby’. The film in based on the consumer insights that for first-time parents, parenting is amazing but full of anxiety. The TVC has been coined as ‘Everyday Moments of Care’ to promote the baby moments range of baby toiletries. It features a series of real-life situations between the mother, visualised as a doctor, and daughter duo, where the daughter tries to exhort her mother to use Chicco products for her sibling.

Talking about the campaign, Rajesh Vohra, CEO, Artsana India, says, “I am thrilled today to unveil Chicco TVC in India. Chicco is present in India since the year 2010 and is growing at a healthy pace. Chicco is the only baby care brand which offers such a wide variety of baby needs’ products to the new age parents across the globe. To escalate this information to our consumers, we decided to launch our TVC both on digital and electronic platforms.”

“While developing the brand communication, we maintained the same global appeal and lineage of Chicco. In order to develop a further connect with Indian consumers and keeping their sensitivities in mind, we developed our first Indian communication for baby moments range of baby toiletries. Chicco baby moments has been one of the pioneer in offering parabens free baby toiletries much ahead of competition, it is now important for us to communicate the superiority of Chicco baby moments products and the trust it has gained by parents over the years so that the discerning new-age mothers are able to make better informed choices for their babies.” added Vohra.


Courtesy Exchange for Media


78 views2 comments

2 comentários


CBKM BOCU
CBKM BOCU
3 days ago

EPS Machine EPS Cutting…

EPS Machine Eps Raw…

EPS Machine EPS Recycling…

EPS Machine EPS Mould;

EPS Machine EPS Block…

EPP Machine EPP Shape…

EPTU Machine ETPU Moulding…

EPS Machine Aging Silo…

EPTU Machine ETPU Moulding…

EPS Machine EPS and…

EPS Machine EPS and…

AEON MINING AEON MINING

AEON MINING AEON MINING

KSD Miner KSD Miner

KSD Miner KSD Miner

BCH Miner BCH Miner

BCH Miner BCH Miner

Curtir

CBKM BOCU
CBKM BOCU
4 days ago

EPS Machine EPS Cutting…

EPS Machine Eps Raw…

EPS Machine EPS Recycling…

EPS Machine EPS Mould;

EPS Machine EPS Block…

EPP Machine EPP Shape…

EPTU Machine ETPU Moulding…

EPS Machine Aging Silo…

EPTU Machine ETPU Moulding…

EPS Machine EPS and…

EPS Machine EPS and…

AEON MINING AEON MINING

AEON MINING AEON MINING

KSD Miner KSD Miner

KSD Miner KSD Miner

BCH Miner BCH Miner

BCH Miner BCH Miner

Curtir
bottom of page